Consumer Product Launch Video
Creative Direction | Strategy | Messaging | Brand Alignment
Video Production | Video Design | Directing | Video Recording | Video & Audio Editing
Animation | Motion Design | Photography
Rumi Spice is a company with a mission - economic empowerment for Afghan farmers. The strategy here was all about the story - of the product, the maker and the farmers who bring this artisanal saffron to life. With limited video footage to work with, we utilized animation and photography to bring this story to life.